News 11 June 2015

Online bookmaker becomes latest partner of Professional Players Federation

The global online bookmaker Betway has entered into an agreement with the Professional Players Federation (PPF) in which Betway will ‘contribute to sports betting integrity educational initiatives undertaken by the PPF’. The PPF is a UK national organisation for the network of professional player associations in the United Kingdom, describing itself as ‘dedicated to promoting, protecting and developing the collective interests’ of professional players.

In a statement on its website, the PPF said that the support provided by Betway through the ‘long-term agreement’ would specifically help fund trained tutors and customised e-learning programmes to ‘allow delivery of critical training to athletes about the dangers of match fixing’. The PPF said that over 5,000 professional sportsmen and women benefit from its betting integrity educational initiatives each year.

In a tweet from the PPF account, the PPF announced that Betway would be joining bookmakers Ladbrokes, bet365 and Betfair in supporting the PPF’s match-fixing education for athletes. In a document on its website entitled ‘Sports Betting Integrity Educating the Players’, the PPF states that it is already in a ‘world-leading partnership with bet365, Betfair and Ladbrokes to fund education for professional sportsmen’.

The Betway Group announced that it was ‘proud’ to be partnering with the PPF. Betway CEO Richar Akitt said, ‘Sport in the UK has a phenomenal record of stamping out match fixing, but we are all aware of the dangers and temptations that young professional sportspeople face.

We are therefore delighted to partner with the Professional Players Federation and look forward to supporting the vital work they carry out for many years to come.’

In the PPF statement, PPF Chairman Brendon Batson OBE stated that the PPF was ‘delighted to welcome Betway to the partnership which does so much to protect British sporting integrity. Education for athletes is one of the best defences against the threat of match fixing and it’s great to see another leading betting company supporting this important work.’ Batson continued, ‘This is a great example of how sport and the betting industry can work productively together to help protect British sport so that we can enhance and protect the UK’s reputation for sporting excellence, integrity and fair play.’

In May, the ESSA, the regulated betting industry’s integrity body, welcomed Betway as the latest betting operator to join the association. Betway is the 19th betting operator to join ESSA and further broadens the scope of ESSA’s betting integrity network and information sharing facilities.

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