TrueSport, a movement powered by the U.S. Anti-Doping Agency (USADA), is pleased to announce today a partnership with SportsEngine, a division of NBC Sports Group, to help promote a positive youth sport culture across the nation. SportsEngine, the leading provider of Sport Life Management web software and mobile applications for youth, amateur, and professional sports, will make educational tools from TrueSport, including articles, lesson plans and videos, available to its vast user base through its sports websites, online community, and media center syndication service used by thousands of youth sports organizations.

The partnership expands the companies’ commitment to youth sports, and grows the reach of values-based education in sport. TrueSport’s resources will provide parents and coaches with a meaningful knowledge base on promoting sportsmanship, character building, and clean and healthy performance.

“We are very excited to partner with USADA and TrueSport,” said Jody Vogelaar, Vice President of Marketing at SportsEngine.  “This partnership allows us to provide incredibly valuable teaching and educational content to millions of SportsEngine users, and supports our broader company mission to make youth sports a more rewarding experience for athletes, volunteers, administrators, families, and fans.”

“We are thrilled to collaborate with SportsEngine to promote a positive youth sport experience,” said John Frothingham, Chief Operating Officer at the U.S. Anti-Doping Agency. “TrueSport is committed to contributing premium content, authored by world-renowned experts to engage, inform, and inspire Sports Engine’s community.”

SportsEngine believes sport is about the positive lessons that every athlete can learn from participating in organized sports activities, including teamwork, respect, discipline, and leadership. Working alongside the most trusted guardian of clean sport – USADA – TrueSport joins the partnership as an expert voice helping to ensure sport enriches the lives of young people.

• This media release was originally sent via email by TrueSport, SportsEngine and the US Anti-Doping Agency (USADA) on 8 June 2017.