Press releases 3rd December 2016

IAAF and Asics announce new partnership

ASICS and the IAAF are delighted to announce a new multiple-year partnership with ASICS becoming the latest addition to the prestigious group of Official IAAF Partners. As Official IAAF Partner, ASICS will be present at and involved in all IAAF World Athletics Series events including the 2017 IAAF World Championships in London, GBR (4-13 August 2017) and the 2019 IAAF World Championships in Doha, QAT.

As part of the agreement, ASICS will kit the officials and volunteers at all IAAF World Athletics Series events with ASICS’ footwear and apparel that will ensure the smooth running of these events. For ASICS, this important partnership will allow a strategic expansion of its brand recognition internationally by association with the world’s top athletics events that are viewed by significant global audiences.

ASICS President and CEO Motoi Oyama stated: “I am so happy to have the honour of supporting the IAAF as an Official Partner. We at ASICS hope to both develop excellent products and contribute to the growth the sporting world as a whole by supporting athletics around the globe as an Official Partner of the IAAF.”

IAAF President Sebastian Coe commented: “Global athletics starts a new chapter today based upon solid foundations of modern governance and a renewed determination to protect and promote clean athletes. We are delighted to have attracted ASICS, a world-class sportswear designer and manufacturer, as our latest Official IAAF Partner to share this new journey with us. This agreement is a huge endorsement of a bright future for athletics whose universality and diversity makes it a natural partner for a global corporation like ASICS. We are excited to be joined by a partner whose vision shares our strategy for a youthful, innovative sport that promotes fair competition and healthy living.” The deal was brokered by the IAAF’s long-term commercial partner Dentsu Inc, in close collaboration with the IAAF.

• This media release was originally published on the International Association of Athletics Federations’ (IAAF) internet site on 3 December 2016. To view the original, please click here.

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